The butter is often included in expensive cosmetics for its soothing and revitalizing qualities, but also because manufacturers can demand a slightly higher price for items containing the ingredient. Manufacturers of shampoos and conditioners, for example, can increase prices based on the shea butter ingredient. The butter can bring elements to the hair products that it wouldn't normally have, because it can act as a deep moisturizing agent, dandruff reliever, hair softener or can be marketed to stop hair breakage.